Explain service-dominant logic and how it helps to define services.
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Explain service-dominant logic and how it helps to define services.
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Servicedominant SD logic is a mindset or perspective for understanding economic exchange This perspective views services rather than goods as the fund...View the full answer
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Muhammad Haroon
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Principles And Practice Of Marketing
ISBN: 9781526849533
10th Edition
Authors: David Jobber, Fiona Ellis-Chadwick
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