Using the FCB matrix as a guide, suggest the different types of advertising you might use for

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Using the FCB matrix as a guide, suggest the different types of advertising you might use for the following products: shampoo, a designer handbag, a digital media subscription service (e.g. Netflix), a sports car.

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Principles And Practice Of Marketing

ISBN: 9781526849533

10th Edition

Authors: David Jobber, Fiona Ellis-Chadwick

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