What are the six roles that form the decision-making unit (DMU) for the purpose of a B2B
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What are the six roles that form the decision-making unit (DMU) for the purpose of a B2B purchase? What are the marketing implications of the DMU?
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The six roles that typically form the DecisionMaking Unit DMU for the purpose of a BusinesstoBusiness B2B purchase are 1 Initiator This is the person ...View the full answer
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Related Book For
Principles And Practice Of Marketing
ISBN: 9781526849533
10th Edition
Authors: David Jobber, Fiona Ellis-Chadwick
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