Coca-Cola, the world's largest manufacturer, distributor, and marketer of soft drink concentrates and syrups, has a market
Question:
Coca-Cola, the world's largest manufacturer, distributor, and marketer of soft drink concentrates and syrups, has a market capitalization of \(\$ 165\) billion. Rather than produce finished soft drinks, Coca-Cola distributes roughly one-third of the concentrate and syrup to fountain retailers and wholesalers, and two-thirds to authorized bottling and canning operations that either combine the syrup with carbonated water or combine the concentrate with sweetener, water, and carbonated water to produce finished soft drinks. The company employs 30,000 people worldwide, and realizes approximately 70 percent of worldwide earnings from sources outside of the U.S.
Required: Using online and other public sources of information, prepare a client strategy template for Coca-Cola that summarizes the company's mission and the characteristics of the business.
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