The Gillette Company, a Boston-based global manufacturer and marketer of consumer products, has a \(\$ 50\) billion market capitalization, among the 50 largest in the U.S. Annual sales exceed \(\$ 10\) billion and an estimated 1.2 billion people use Gillette products daily. Products launched in the last half of the 1990s represent almost half of the company's sales, and most of that came from well-recognized products that led all rivals in volume, among them the Gillette Mach 3 shaving systems launched in 1998.

Required: Using online and other public sources of information, prepare a client strategy template for The Gillette Company that summarizes the company's mission statement, values, and characteristics of the business.