Companies must consider four special service characteristics when designing service marketing programs. Discuss a recent service experience
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Companies must consider four special service characteristics when designing service marketing programs.
Discuss a recent service experience using the four characteristics.
Compare your service experience with that of a classmate using a class discussion board or in class.
How do the experiences differ?
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The four special service characteristics that companies must consider when designing service marketing programs are Intangibility Services are intangible meaning they cannot be seen touched or tasted ...View the full answer
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