Compare and contrast personal and nonpersonal communication channels. How would you use each channel type to promote

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Compare and contrast personal and nonpersonal communication channels. How would you use each channel type to promote oral hygiene and oral care products such as toothpaste, mouthwash, dental floss, and power toothbrushes? Why?

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Principles Of Marketing

ISBN: 9781292449364

19th Global Edition

Authors: Gary Armstrong

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