In 2020, the global brand Pepsi featured singer Amr Diab as the face of the brand in
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In 2020, the global brand Pepsi featured singer Amr Diab as the face of the brand in the Middle East. This 2020 campaign (which coincided with the release of his latest album) used nostalgia, showing the singer at various stages of his career. How did the consumers receive the campaign, and was it successful?
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The 2020 Pepsi campaign featuring Amr Diab in the Middle East was a success receiving positive feedb...View the full answer
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