Greenwashing is the practice of promoting a product by misleading consumers about its environmentally beneficial aspects. Products

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“Greenwashing” is the practice of promoting a product by misleading consumers about its environmentally beneficial aspects. Products might be labeled as “natural,” “green,” “environmentally friendly,” or biodegradable” but have little or no environmental benefits. Go to www.truthinadvertising.org/six-companies-accused-greenwashing/ and choose one of the 10 examples of companies that are not as environmentally friendly as they would like to appear. In your opinion, is the company’s product or business practice sustainable or is the company engaging in greenwashing? Explain your answer.

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Principles Of Marketing

ISBN: 9781292341132

18th Edition

Authors: Philip Kotler, Gary Armstrong

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