How would you describe Nokias competitive advantage when it was strong in the mobile phone market? Today?

Question:

How would you describe Nokia’s competitive advantage when it was strong in the mobile phone market? Today?


Nokia was once the world’s largest maker of phones. These days, smartphone buying customers hardly recognize Nokia as a maker of such. Given its absence in the past decade from one of the hottest product categories, one might think that Nokia went the way of once-mighty brands like Kodak or Sears. But today, Nokia is actually thriving—not as a manufacturer of phones, but as a supplier of network infrastructure for industrial telecommunications service providers. How did Nokia escape extinction and rise to market leadership in a different industry? The answer lies in a long and difficult process of transformation and reinvention.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Principles Of Marketing

ISBN: 9781292341132

18th Edition

Authors: Philip Kotler, Gary Armstrong

Question Posted: