In a small group, present a plan for a new retail store. Who is the stores target

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In a small group, present a plan for a new retail store. Who is the store’s target market? Describe the merchandise, atmospherics, price points, services provided, location, and how you would promote your retail store. Describe how you will differentiate your store from competitors.

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Principles Of Marketing

ISBN: 9781292341132

18th Edition

Authors: Philip Kotler, Gary Armstrong

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