Many industries experience seasonal or time-based fluctuations in demand, including hotels and restaurants as discussed in this

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Many industries experience seasonal or time-based fluctuations in demand, including hotels and restaurants as discussed in this chapter. What is yield management, and how do yield management systems help companies provide consistent value to customers despite fluctuating demand?

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Principles Of Marketing

ISBN: 9781292449364

19th Global Edition

Authors: Gary Armstrong

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