Provide an example of how a company has used behavioral segmentation to segment its target market. Refer

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Provide an example of how a company has used behavioral segmentation to segment its target market. Refer to Table 7.1.

Table 7.1 Major Segmentation Bases for Consumer Markets Segmentation Base Examples Geographic Nations,

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Principles Of Marketing

ISBN: 9781292449364

19th Global Edition

Authors: Gary Armstrong

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Question Posted: Nov 02, 2023 04:55 AM

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Provide an example of how a company has used behavioral segmentation to segment its target market. Refer

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