Visit the website for the OBIE Awards, which celebrates creative excellence in advertising. Go to the section

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Visit the website for the OBIE Awards, which celebrates creative excellence in advertising. Go to the section for current winners and select one of the winning campaigns (obieawards.org/Current-Winners). Evaluate the campaign. Describe how the advertiser used the media vehicle(s) to reach the target audience and get them to engage.

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Principles Of Marketing

ISBN: 9781292341132

18th Edition

Authors: Philip Kotler, Gary Armstrong

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