Visit www.businessfinancing.co.uk/the-most-popularconsumer-brand-in-every-country/ and choose one of the world maps showing the popularity of brands around the world. Identify the top five and the bottom five brands. Suggest a strategy for each of the brands using the product/market expansion grid shown in Figure 2.3. Support your suggestions.

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FIGURE 2.3 The Product/Market Expansion Grid Companies can grow by developing new markets for existing products. For example, Starbucks is expanding rapidly in China, opening a new store there every 15 hours. Existing markets New markets Existing products Market penetration Market development New products Product development Diversification Through diversification, companies can grow by starting or buying businesses outside their current product/markets. For example, Starbucks is entering the "ultra-premium" market with Starbucks Reserve Roasteries and Winc Princi Bakery and Cafe shops Settings to