Bells Scotch Whisky has decided to start building up a database and intends using DRTV as its
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Bell’s Scotch Whisky has decided to start building up a database and intends using DRTV as its prime name generation medium. Outline the main benefits of DRTV to Bell’s, and explain what practical considerations it needs to take in using TV to obtain responses.
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Principles Of Direct Database And Digital Marketing
ISBN: 9780273756507
5th Edition
Authors: Alan Tapp
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