A dog food supplier decides to use a door drop knock and drop programme to distribute 2
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A dog food supplier decides to use a door drop ‘knock and drop’ programme to distribute 2 million coupons nationwide. Explain what media alternatives it should have also considered, and assess whether they would be likely to achieve a better return than door drops.
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Principles Of Direct Database And Digital Marketing
ISBN: 9780273756507
5th Edition
Authors: Alan Tapp
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