Merchants Financial Services has a customer base of 500,000 existing customers. In September, the marketing manager will
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Merchants Financial Services has a customer base of 500,000 existing customers. In September, the marketing manager will mail the complete file but wants to test two new formats, two new creative approaches and two new incentives against the existing control mailer. The cell size in each case will be 10 000. Devise a matrix that makes optimum use of the minimum number of customers for the tests.
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Related Book For
Principles Of Direct Database And Digital Marketing
ISBN: 9780273756507
5th Edition
Authors: Alan Tapp
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