The chapter suggests that it is critical for projects to be aligned with the strategic focus of an organization. Table 2.1 gives some examples of projects reflecting strategy.

Consider the following strategic objectives for a hotel chain:

a. Be a leader in customer service

b. Grow customer base by 20%

c. Improve employee satisfaction

d. Reduce energy costs What project ideas can you identify to help achieve these objectives?

Table 2.1

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TABLE 2.1 Projects Reflect Strategy Strategy Technical or operating initiatives (such as new distribution strategies or decentralized plant operations) Project Construction of new plants or moderniza- tion of facilities Development of products for greater market penetration and New product development projects acceptance New business processes for greater streamlining and efficiency Changes in strategic direction or product portfolio reconfiguration Creation of new strategic alliances Matching or improving on competitors' products and services Improvement of cross-organizational communication and efficiency in supply chain relationships Promotion of cross-functional interaction, streamlining of new product or service introduction, and improvement of departmental coordination Reengineering projects New product lines Negotiation with supply chain members (including suppliers and distributors) Reverse engineering projects Enterprise IT efforts Concurrent engineering projects