An ad campaign for a new snack chip will be conducted in a limited geographical area and
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An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper ads. Information about each medium is shown below.
Medium | Cost Per Ad | # Reached | Exposure Quality |
TV | 500 | 10000 | 30 |
Radio | 200 | 3000 | 40 |
Newspaper | 400 | 5000 | 25 |
If the number of TV ads cannot exceed the number of radio ads by more than 4, and if the advertising budget is $10000, develop the model that will maximize the number reached and achieve an exposure quality if at least 1000.
Related Book For
Business Statistics in Practice
ISBN: 978-0077404741
6th edition
Authors: Bruce Bowerman, Richard O'Connell
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