Choose a project to work on based on two (2) different scenarios: When thinking about which project
Question:
Choose a project to work on based on two (2) different scenarios: When thinking about which project will work best for you, consider your professional and personal experience as an adult, and which project you feel more passionate about and can contribute the most to. The two (2) possible scenarios for your project are:
Scenario 1 – Develop an orientation program for new students at Parker Online Community College Parker Online Community College (POCC) is situated in suburban Virginia and educates approximately 3,000 students. The average student age is 34 years old. Some students have previous college experience but dropped out for various reasons, and some student just didn’t start college until later in life.
Many of the students have full-time or part-time jobs as well as families, and finding the time to study for classes is challenging. Some of the students have previously taken online courses; for others, this will be their first experience with online education. POCC distributed a survey to all new students to identify the primary concerns they had about returning to or starting classes. The following primary concerns were identified by the students: Time Management Writing Skills Connecting with Other Students Technology Skills Your mission will be to create an orientation program for newly admitted students at POCC.
Scenario 2 – Develop an Introduction to Social Media for Professionals program for new clients at Parker Community Career Center Parker Community Career Center (PCCC) is situated in suburban Maryland, and is a resource center where adults can get advice on career counseling, job search strategies, resumes, and interviews. Many of the clients who come to PCCC for career assistance are over 40 years of age. Through a survey, PCCC has identified the need for these clients to receive education and training on how to use social media to meet career goals.
Advertising Promotion and Other Aspects of Integrated Marketing Communications
ISBN: 9781111580216
9th edition
Authors: Terence Shimp, Craig Andrews