Consider two bakery chains - a and b. bakery a and its supply chain are in the business of making custom made cakes for special occasions and sell them to clubs and schools. Bakery b and its supply chain are in the business of making bread directly sold to consumers.

Which of these supply chains is likely to suffer more the detrimental effects of bullwhip phenomenon? Explain your reasoning

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Bullwhip Effect What is it The bullwhip effect refers to a common issue which takes place in the management of retail supply chain It is the trend of retail purchasers to overcompensate for certain ci... View the full answer