Create an integrated marketing communications campaign about Cola war using the various tools you have learned about
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Question:
Create an integrated marketing communications campaign about Cola war using the various tools you have learned about throughout the course. The campaign will encompass all key concepts such as target segmentation, message consistency, and stakeholder analysis
Include:
Strategic planning ?strategic business objective of the organization ?target segmentation ?message consistency ?stakeholder analysis ?summary of the value of integrated marketing
Related Book For
Principles of Marketing
ISBN: 978-0133084047
15th global edition
Authors: Philip T. Kotler, Gary Armstrong
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