Discussion 1 We talked a great deal about advertising and the different types of ads that
Question:
Discussion 1
• We talked a great deal about advertising and the different types of ads that companies use including those featuring celebrity endorsements like this diet Pepsi advertisement with Sofia Verger.
• Which celebrity would you use to endorse diet Pepsi in attempts to reach a ‘different’ target group?
• Who might you use for regular Pepsi? Diet coke? Coke classic? Sprite? Explain and justify your choice for each.
Discussion 2
• Recommend at least one (1) way a business with which you are familiar could use social media / buzz marketing to increase sales and awareness of your products.
• Give your opinion on what a business needs to know about Rois, Kpis and web analytics.
College Accounting Chapters 1-30
ISBN: 978-1259631115
15th edition
Authors: John Price, M. David Haddock, Michael Farina