Which celebrity would you use to endorse Diet Pepsi in attempts to reach a 'different' target group?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 23, 2017 11:55 PM

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Which celebrity would you use to endorse Diet Pepsi in attempts to reach a 'different' target group?

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Brad Pitt or Tom Cruise are perfect fit for Pepsi Diet ...View the full answer

Consumer Behavior Building Marketing Strategy

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