In what situations might a company want to use a non-human charactering their messaging?

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Understanding and managing organizational behavior

ISBN: 978-0136124436

6th Edition

Authors: Jennifer M. George, Gareth R. Jones

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Posted Date: Jul 24, 2018 09:40 AM

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In what situations might a company want to use a non-human charactering their messaging?
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In what situations might a company want to use a non-human charactering their messaging?

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In rare occasions a company may be propelled to use nonhuman characters to promote ... View the full answer

Understanding and managing organizational behavior

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