Levi Strauss sells the same products, Levi’s and Dockers, to multiple channels of distribution, from high image (Bloomingdale’s) to low image (Sear, Mervyns) outlets. What would you suggest as a distribution strategy so that the company can better differentiate its product by channel and not suffer brand confusion problems?

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There are few ways that brands can encourage shoppers to visit their stores when the temptation to b... View the full answer