Read “GapInc. Case” and answer the following questions:

1. What are the strategically relevant components of the U.S. Retail, Family Clothing Stores industry macro-environment?

2. What is competition like in the family fashing industry? Which of the five competitive forces (Graph) is strongest? Which is the weakest? What competitive forces seem to have the greatest effect on industry attractiveness and the potential profitability of new entrants?

3. What does your stragetic group map (graph) of the family clothing retail industry look like? Is Gap Inc. well positioned? Why or why not?

4. What do you see as the key success factors in the market of family clothing?

5. What key factors may determine the success of Gap Inc?

6. What recommendations would you make to Gap Inc. to improve its competitiveness in the market while mitigating any current and future risks?

Answer rating: 100% (QA)

1 Size of the market and its growth the market is a large one seeing that the total revenues estimated in the year 2016 was 1019 billion for those stores selling men women and children apparel This re... View the full answer