Read Managing Quality “Integrating the Supply Chain,” S. Thomas Foster, Pearson, 6th Ed. 2013

1. Discuss the concept of consumers future needs projection. Does a firm that excels in this area have a competitive advantage? Explain your answer.

2. The product life cycle for many products is getting shorter. In what ways does this trend complicate the product design process? Can you think of any advantages to shorter product life cycles for firms that have exemplary product design processes?

3. What is the over-the-wall syndrome? How can the over-the-wall syndrome be avoided?

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