Read the case: Airbnb: What's next? Prioritizing opportunities in Southern Europe and complete your case analysis. Discuss
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Question:
Read the case: Airbnb: What's next? Prioritizing opportunities in Southern Europe and complete your case analysis.
Discuss the following:
1. Summarize the key marketing strategy issues in the case;
2. Make recommendations on how the issues should be handled; 3.provide a justification for the recommendations.
Related Book For
OM operations management
ISBN: 978-1285451374
5th edition
Authors: David Alan Collier, James R. Evans
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