Read the case study on Microsoft and write a paper in which you need to address the
Question:
Read the case study on Microsoft and write a paper in which you need to address the following:
I. Summary:
Summarize into two paragraphs the entire paper.
II. Introduction:
a. History of Microsoft
b. Different Products
c. Competitors
III. External Factors:
a. Opportunities
b. Threats
c. Global/Legal Issues
d. Technology
IV. Internal Factors
a. Strengths
b. Weaknesses
c. Competitive Factors
d. Critical Success Factors
e. Financial Analysis
V. Competitive Strategy:
a. How Microsoft competes
b. What Microsoft is doing to separate them from competition
VI. Innovation and Development
VII. Advertising and Marketing
VIII. Ethical Issues/Legal Issues
IX. Suggestions
X. Conclusion:
Business Research Methods
ISBN: 978-0073521503
12th edition
Authors: Donald R. Cooper, Pamela S. Schindler