Think of yourself as a consultant that is hired to make recommendations for a client considering expansion
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Question:
Think of yourself as a consultant that is hired to make recommendations for a client considering expansion to global markets. Your goal is to identify the challenges in the implementation process. Include the positive and negative issues you will encounter in the process of implementation. Pick an existing small company product or create a product that has a category that can be researched and used as market information for the proposal.
Required:
Include a company history or organizational background in this section. Why is the expansion to global markets important for this company? Describe the problems/issues/initial setbacks you anticipate in the process of implementation. The alternatives are proposed options that could be implemented. This is basically a list of things that could be done to avoid the potential setbacks in the organizations expansion to global markets. How will you move forward, implement your recommendations and proceed. After you implement the changes (in the recommendation section), what do you anticipate as the end result? Why is the expansion to global markets as important an option, at this time for the company?
Related Book For
Strategic Brand Management Building Measuring and Managing Brand Equity
ISBN: 978-0132664257
4th edition
Authors: Kevin Lane Keller
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