Can you think of yourself as a brand? What do you do to “brand” yourself?
Answer to relevant QuestionsWhat do you think of the new branding challenges and opportunities that were listed in the chapter? Can you think of any other issues? Pick a brand. Attempt to identify its sources of brand equity. Assess its level of brand awareness and the strength, favorability, and uniqueness of its associations. Can you think of some general guidelines to help marketers “mix and match” brand elements? Can you ever have “too many” brand elements? Which brand do you think does the best job of “mixing and matching” brand ...The Boeing Company makes a number of different types of aircraft for the commercial airline industry, e.g., the 727, 747, 757, 767, and 777 jet models. Is there any way for Boeing to adopt an ingredient branding strategy ...Think of your brand relationships. Can you find examples of brands that fit into Fournier’s different categories?
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