What are the values expressed in the body of the speech? How is the body of the
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What are the values expressed in the body of the speech?
How is the body of the speech arranged?
What functions of the introduction and conclusion are present in the speech?
How does the structure of the speech manage the constraints and resources?
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Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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