1. A well-established Canadian company is considering foreign transactions. It has a strong supply base in Canada under which it closely monitors its brand image. It is a market leader in Canada. Shareholders are concerned that the growth of the company may slow and affect share value if marketing costs increase in Canada. The Canadian dollar has strengthened against the US dollar recently. The CFO and CEO understand that going international has many complications compared to domestic operations. They have also heard the term "Seekers" used recently by consultants advising companies on how to go global when trying to fit this into the company's strategic plans. 

Given this scenario answer the following questions: 

a. What type of Seeker do you feel best fits this company and why? 

b. What is a consequence of the strengthening Canadian dollar? 

c. What strategy should the company execute re marketing