1. 1. As part of their distribution strategy, companies must decide if they should pursue an intensive, selective or exclusive distribution. As discussed in relation to the 4Ps matrix, this choice should be made in alignment with other elements of the marketing mix (product, price and promotion) to ensure an optimal strategy. Which of these channel strategies is being used by the company for your selected product? Justify your response with information from the market about the current distribution strategies and discuss how this strategy aligns with other elements of the marketing mix.

compony is coca -cola

Answer rating: 100% (QA)

CocaCola is a globally recognized brand with a wide range of products Historically CocaCola has adop... View the full answer