Write down notes from https://panmore.com/apple-inc-marketing-mix-4ps.

Apple and their product ( iPad Air 5th generation)

As part of their distribution strategy, Apple must decide if they should pursue intensive, selective, or exclusive distribution. As discussed in relation to the 4Ps matrix, this choice should be made in alignment with other elements of the marketing mix (product, price, and promotion) to ensure an optimal strategy. 

Which of these channel strategies is being used by Apple for iPad Air 5th generation? Justify your response with information from the market about the current distribution strategies and discuss how this strategy aligns with other elements of the marketing mix.

Answer rating: 100% (QA)

Apple is known for using an exclusive distribution strategy for its products including the iPad Air ... View the full answer