1. Features of Ferrari: Exotic luxury, Superior Engineering/Cutting Edge Designs, value-Based Positioning Strategy/ Exclusivity, and Loyal to mission statement, customer base and philosophy. How do these features related with strategic focus of Ferrari?

2. Benefits: high performance, luxury status, Build Customer's Purchasing Profile, Fulfills Customer's Goal of Self-Identity, Increased Reputation of Consumer, Car Stands Out among other Cars. How do these benefits affect our company?

3. Value: I am Sophisticated, I am a car enthusiast, I am a highly-regarded/successful person in society, I am unique and Extra-Ordinary. Describe the values when owning Ferrari car.

Answer rating: 100% (QA)

Solution 1 Features of Ferrari a Exotic luxury Ferraris cars are designed to provide an exotic and luxurious driving experience with premium materials and advanced technology This feature aligns with ... View the full answer