1. Find an print ad that you feel is targeting a particular group. upload the Ad as...
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Question:
1. Find an print ad that you feel is targeting a particular group. upload the Ad as an attachment. Indicate which segmentation/dimensions are being used.
2. Tells us your favorite social media platform and why. Our book tells us that certain platforms are preferred the most by different age groups. Which do you dislike and why? Feel free to refer to other platforms not specifically mentioned in our text if it is your favorite and you use it the most.
Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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