How and why do you think products acquire meaning to consumers 2 Can you see any potential

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How and why do you think products acquire meaning to consumers 2 Can you see any potential negative consequences to marketing attempts to encourage purchases of products consumers don't need 3 Do marketers create needs

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Essentials of Contemporary Management

ISBN: ?978-0077439477

5th edition

Authors: Gareth Jones, Jennifer George

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Posted Date: Oct 19, 2020 04:45 AM

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How and why do you think products acquire meaning to consumers 2 Can you see any potential

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Expert Answer:

A product is a bundle of attributes features functions benefits and uses that a person receives in an exchange In essence the term product refers to anything offered by a firm to provide customer sati... View the full answer

Essentials of Contemporary Management

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