1. Review Table 5-4: Alternative Strategies Defined and Exemplified. Discuss 2 different businesses in Western New...
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1. Review Table 5-4: Alternative Strategies Defined and Exemplified. Discuss 2 different businesses in Western New York that have used each of these 2 different business strategies. As you reflect on these alternative strategies, do you think these strategies were successful or failures. Discuss your thoughts. 2. Describe 2 ways and means for altering an organizations culture. 3. Review Table 7-1: Some Management Control Issues Central to Strategy Implementation. Discuss any 2 issues that you think would work best in today's Global Economy. 4. In order for an organization to be successful, grow and prosper, the organization has to implement successful strategies in Marketing; finance/accounting; R&D; and MIS. Provide some ideas for each issue that might make any organization succeed in today's Global Environment. 5. Why are business ethics, social responsibility and environmental sustainability issues so important today? TABLE 5-4 Alternative Strategies Defined and ecent examples Given Strategy Forward Integration Backward Integration Horizontal Integration Market Penetration Market Development Product Development Related Diversification Unrelated Diversification Retrenchment Divestiture Liquidation Definition Gaining ownership or increased control over distributors or retailers Seeking ownership or increased control of a firm's suppliers Seeking ownership or increased control over competitors Secking increased market share for present products or services in present markets through greater marketing efforts Introducing present products or services into new geographic area Secking increased sales by improving present products or services or developing new ones Adding new but related products or services Adding new, unrelated products or services Regrouping through cost and asset reduction to reverse declining sales and profit Selling a division or part of an organization Selling all of a company's assets, in parts, for their Example Amazon began rapid delivery services in some U.S. cities Starbucks purchased a coffee farm. BB&T acquired Susquehanna Bancshares Under Armour signed tennis champion Andy Murray to a 4-year, $23 million marketing deal. Gap opened its first five stores in China. Amazon just began offering its own line of baby diapers and wipes. Facebook acquired the text-messaging firm WhatsApp for $19 billion. Kroger and Whole Foods Market are cooking meals, becoming restaurants. Staples closed 250 stores and reduced by 50% the size of other stores. Sears Holdings divested its Land's End division to Sears' shareholders, The Trump Taj Mahal in Atlantic City, New 1. Review Table 5-4: Alternative Strategies Defined and Exemplified. Discuss 2 different businesses in Western New York that have used each of these 2 different business strategies. As you reflect on these alternative strategies, do you think these strategies were successful or failures. Discuss your thoughts. 2. Describe 2 ways and means for altering an organizations culture. 3. Review Table 7-1: Some Management Control Issues Central to Strategy Implementation. Discuss any 2 issues that you think would work best in today's Global Economy. 4. In order for an organization to be successful, grow and prosper, the organization has to implement successful strategies in Marketing; finance/accounting; R&D; and MIS. Provide some ideas for each issue that might make any organization succeed in today's Global Environment. 5. Why are business ethics, social responsibility and environmental sustainability issues so important today? TABLE 5-4 Alternative Strategies Defined and ecent examples Given Strategy Forward Integration Backward Integration Horizontal Integration Market Penetration Market Development Product Development Related Diversification Unrelated Diversification Retrenchment Divestiture Liquidation Definition Gaining ownership or increased control over distributors or retailers Seeking ownership or increased control of a firm's suppliers Seeking ownership or increased control over competitors Secking increased market share for present products or services in present markets through greater marketing efforts Introducing present products or services into new geographic area Secking increased sales by improving present products or services or developing new ones Adding new but related products or services Adding new, unrelated products or services Regrouping through cost and asset reduction to reverse declining sales and profit Selling a division or part of an organization Selling all of a company's assets, in parts, for their Example Amazon began rapid delivery services in some U.S. cities Starbucks purchased a coffee farm. BB&T acquired Susquehanna Bancshares Under Armour signed tennis champion Andy Murray to a 4-year, $23 million marketing deal. Gap opened its first five stores in China. Amazon just began offering its own line of baby diapers and wipes. Facebook acquired the text-messaging firm WhatsApp for $19 billion. Kroger and Whole Foods Market are cooking meals, becoming restaurants. Staples closed 250 stores and reduced by 50% the size of other stores. Sears Holdings divested its Land's End division to Sears' shareholders, The Trump Taj Mahal in Atlantic City, New
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International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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