1. Were you surprised to hear that the quality of Apple products is similar to that of its competitors? Explain why or why not.

2. "Extracting value" from customers is mentioned several times throughout the video. How does this term make you feel as a consumer?

3. Apple's smartphone market share in the U.S. is still over double that of any of its competitors. What do you think would have to happen for other brands to be more competitive?

Answer rating: 100% (QA)

2 The term extracting value can evoke different reactions depending on the context and individual perspective As a consumer it might make one feel concerned or uncomfortable as it suggests that compan... View the full answer