1.) What are th eprototypical stages, and what purpose do gates serve? What types of decisions are...

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1.) What are th eprototypical stages, and what purpose do "gates" serve? What types of decisions are involved with each one?

2.) When Robert Cooper was interviewing companies (a process that led to Stage-Gate), What were the main patterns he saw among the most successful innovation project teams?

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International Marketing And Export Management

ISBN: 9781292016924

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Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Feb 29, 2024 10:44 PM

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1.) What are th eprototypical stages, and what purpose do gates serve? What types of decisions are...

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Expert Answer:

1 The prototypical stages in the StageGate model for innovation management typically include Discovery The first stage involves generating ideas and i... View the full answer

International Marketing And Export Management

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