1- What may be the steps of marketing research to decide where to open a new branch of a major bank? A detail analysis.

2-Which one of the five major marketing concepts would you use when you market following products a) a new bike b) a new perfume c) a new brand of chocolate d) a new pizza restaurant. Explain those concepts and explain you reasoning to choose a certain concept.

3- Assuming that you open a new pastry house, how would you design your new business portfolio? Why? What kind of marketing activity needs to be done at each region?

Answer rating: 100% (QA)

1 Steps of Marketing Research for Opening a New Branch of a Major Bank Step 1 Define Objectives and Research Questions Identify the purpose of opening a new branch eg expanding market reach increasing ... View the full answer