1. Why do you think the Toyota Prius design team was so motivated to create the car? What needs were being fulfilled in the development and production process? Where do you think it would fall in Heisenberg's motivator-hygiene model of the workplace?

2. Review Toyota's guiding principle above. What style of leadership does this principle encourage?

3. Since the design of the Toyota Prius was completely new to all members of the design team, how do you think the phenomenon of groupthink affected the process? Why do you think the Toyota Prius design team was ultimately successful?

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1 The Toyota Prius design team was likely motivated to create the car due to the opportunity to innovate and contribute to the development of environm... View the full answer