1. Why is motivation of marketing personnel important in implementing marketing plans? 2. How does communication help...

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1. Why is motivation of marketing personnel important in implementing marketing plans?

2. How does communication help in implementing marketing plans?

3. What attributes distinguish relationship marketing from transaction-based marketing?

4. What is internal marketing? Why is it important in implementing marketing strategies?

Related Book For answer-question

International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Apr 04, 2024 02:51 AM

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1. Why is motivation of marketing personnel important in implementing marketing plans? 2. How does communication help...

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1 The motivation of marketing personnel is crucial in implementing marketing plans because motivated employees are more likely to be engaged creative and proactive in executing marketing strategies Wh... View the full answer

International Marketing And Export Management

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