1 With the aid of an appropriate framework, analyze the profitability and hence attractiveness of the smartphone industry? Identify strategies that Transsion Mobile can employ to influence and reduce the negative impact of any of the five forces that are not favorable to the firm.

2 Analyze how the African mobile phone market provided opportunities for Transsion Mobile's blue ocean strategy.

3 Contingent on your analyses above draw on appropriate frameworks to recommend future business (competitive) strategy and corporate strategy for Transsion Mobile.