15.When assessing a country’s economic market potential, examineall of the following EXCEPT

government laws

consumption patterns

population

GDP

16.All of the following companies were harmed by inaccuratemarket assessments EXCEPT

Intuit

Yum! Brands

Target

Tesco

17.All of the following are steps in assessing alternativeforeign markets EXCEPT

Assess levels of competition

Examine sociocultural influences

Analyze market potential

Analyze CEO preferences

19.Marriott International Inc., provides a small hotel inBordeaux, France, with assistance and reservation services for anagreed period of time and price. Marriott and the hotel have a

licensing contract

management contract

franchising agreement

turnkey project

Answer rating: 100% (QA)

1D GDP 2AIntuit 3DAnalyze CEO preferences 4B management contract Explanation 1 GDP stands for Gross ... View the full answer