Think of a product or brand that you're familiar with that caters to a niche market. Describe in your own words the shared characteristics of consumers in that market, in terms of the four main bases of segmentation: geography, demographics, psychographics, and behavior. Ensure you are familiar with the definition of a "niche market and remember, a niche market doesn't have to be small, in terms of the number of people that comprise it. Terms like small and large are relative terms, and are therefore meaningless. What matters here is that a niche market is highly specialized.

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