1.Identify a recent innovation by Adidas. What is your adida’s strategy to cross the chasm(s) to achieve mass market adoption of its innovation?

2.What attributes describe the current major customer segment for Adidas? Are these changing? If so, is Adidas prepared to meet these new customer demands?

3.How does Adidas organize for innovation? Does it use a closed or an open innovation approach? Is its current approach working, or does it need changing? If it does need changing, in what way?

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1 One recent innovation by Adidas is their collaboration with Carbon a Silicon Valleybased tech comp... View the full answer